Thursday, 28 September 2017


Snake Oil. Now here is a word that means a lot to people of a certain age and not so much to others. I grew up watching movies about cowboys in the good old US of A and without doubt one of the characters in any film of this genre would be a man selling medicines of dubious quality and efficiency to people isolated in desert country,
or at least in a town far away from what was considered as civilization. What the liquid in the dark brown bottles consisted of was anybody's guess; sometimes alcohol, sometimes morphine or some such derivative, sometimes a chemical concoction that could kill rather than heal, sometimes plain old dirty water. Much faith was put in these snake oils simply because the vendor had a good sales pitch and often a damned good voice, the envy of many a preacher. We see this skill passed on to modern day CEO's of corporations in their 'talks' with governments or indeed to the politicians themselves. The concept is the same. Make a damned good case for a product (or a policy) , sell the idea as something good for the individual person, as if they are the only one that truly matters, and wham the pitch is swallowed holus bolus by sufficient people to make it a worth while enterprise. Of course, what all of these salesmen (and women) are doing is selling a dream and we all want our dreams to come true, no matter how far fetched or expensive it seems to be.
So when we ask what is in a word..well..the word is what sells the dream, or at least puts it up there with other desired offerings. The word is what spreads this desire, this grasping for what is desired as well as the pitch to sell it. The word, money, has a lot to answer for but then it is not the actual object (money) that is the problem it is the person using or abusing it. Money can bring lots of things, including happiness, or so I am told yet it has to be used correctly. Another word. A bit like snake oil that word correctly has many interpretations. Where did snake oil come from? A snake, I guess.
The last word must go to a friendly python passing through our garden on its way from its former home next door, disturbed by the cutting of grass, to a new home, which could be anywhere within a radius of ten kilometres.  Another word. Home. Oh what feelings that can arouse but I have already given the last word to a snake so I will close for this time. Let me know about any snake oils you know of. Just a few words will do..

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